ABOUT
HUIGON YOON is a womenswear label founded by Korean designer Huigon Yoon and Japanese designer Nao Okazaki.
They met at London College of Fashion, where they both studied Fashion Design. Their experience across independent studios, ateliers and business-to-business design practices in London established an approach grounded equally in creative exploration and technical precision.
The collections are informed by the designer’s international backgrounds and the places that have shaped his life—Korea, California, Frankfurt and London, now together at Nao’s hometown, Matsue—home to the brand’s studio. This movement between cultures has developed into a distinct design language that is personal, open and unbound by tradition.
Japanese and Korean textiles, a considered use of colour and the craftsmanship of Korean manufacturing partners form the foundation of each collection. Precise construction is balanced with a subtle sense of play, resulting in garments that are distinctive yet measured.
HUIGON YOON designs for women whose lives move between work, everyday life and occasion. The brand aims to create a wardrobe that offers greater freedom for personal expression—defined by confidence, refinement and individuality.
Be free and playful. Be refined. Be unapologetically yourself.